Vyrao

Vyrao is an innovative UK brand t...

Vyrao is an innovative UK brand that pushes the boundaries of traditional perfumery, creating fragrances as tools for emotional transformation, energetic empowerment, and personal intention . Founded by Yasmin Sewell—a renowned creative leader in the fashion and wellness industries—the brand combines the energy of scent, a holistic approach to well-being, and a modern aesthetic , redefining luxury as something deeply personal, conscious, and spiritually empowering.

Philosophy: Scent as Energy

At the heart of the Vyrao brand is the belief that scent can influence not only our mood but also our energy field . Each composition is created with the intention of strengthening self-confidence, cleansing, opening to love, or bringing harmony. These are not just perfumes, but rituals in a bottle that accompany everyday life and allow us to connect with our own intuition.

A holistic approach to luxury

Vyrao is a brand that goes far beyond aesthetics— it focuses on quality, meaning, and conscious creation . Collaborating with perfumers and quantum energy experts, the brand creates a unique blend of scent, symbolism, and energetic effect. Each bottle is infused with energetic quartz, and intention guides not only the formula but also the entire creation process—from ingredients to packaging.

Sustainable development and ethical production

Vyrao is also a responsible brand – it uses natural ingredients, vegan formulas, and sustainable materials , caring for the environment at every stage. Production is conducted with respect for resources, and the packaging aesthetic combines modern minimalism with spiritual symbolism – without compromising on ecology or style.

12 products

Vyaro is a London-based, world-first fragrance brand focused on energetic well-being through fragrance. The intention behind Vyaro is to use scent to help us connect with ourselves and our feelings and to elevate our energy field.

Vyaro is a London-based, world-first fragrance brand focused on energetic well-being through fragrance. The intention behind Vyaro is to use scent to help us connect with ourselves and our feelings and to elevate our energy field.



Vyrao founder Yasmin Sewell spent many years working in the fashion industry as a buyer and creative director before her passion for wellness and energy medicine led her to create a fantastic brand that uses scent to bring the most positive feelings with the highest vibrations through carefully selected ingredients.